Westbrook Environmental Improvement Corporation (WEIC) funded a television event campaign to help promote the 2015 Westbrook Winter West Festival. The campaign will consist of digital and televised advertisements. Two separate 15 second spots will be created to promote two winter events taking place in January and February. The January event features ice sculptures, ice skating and a bonfire and the February event features sled dog racing and a craft fair. The goal of the campaign is to attract participants and visitors from outside the City of Westbrook to each of these unique events.